The Villages Around Verbier Are Attracting a New Generation of Buyers

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Val de Bagnes: a year-round lifestyle and one of the most attractive investment regions in the Swiss Alps

The Val de Bagnes – home to Verbier as well as the surrounding villages of Le Châble, Bruson, Vollèges, La Tzoumaz and the Haut Val de Bagnes – is experiencing remarkable growth.
No longer solely defined by Verbier’s international reputation, the region is now emerging as a true year-round destination, offering a rare balance of lifestyle quality, financial advantages and strong real estate potential.

Whether you are seeking a primary residence, a second home, or a rental investment, the Val de Bagnes stands out as one of the most compelling choices in the Swiss Alps.

Why invest in the Val de Bagnes?

Some of the most favourable tax conditions in Switzerland

The canton of Valais – and the Val de Bagnes in particular – offers highly attractive tax benefits for property owners and investors.

Key financial and tax advantages

  • Low acquisition costs, making it easier to enter the market

  • No inheritance tax, a major advantage for family transmission

  • Lower communal tax rates than in urban centres

  • Attractive income tax levels with generous deductions

  • Competitive wealth tax compared with many Swiss regions

These conditions make the Val de Bagnes a highly strategic choice for anyone seeking both lifestyle and financial optimisation.

High rental demand & strong long-term appreciation

Real estate in the Val de Bagnes benefits from powerful market dynamics.

Rental performance

  • Internationally recognised destination thanks to Verbier and the 4 Vallées ski area

  • Strong demand for seasonal rentals and year-round accommodation

  • Excellent occupancy rates relative to property prices, especially in the surrounding villages

Capital appreciation

  • Steady growth in price per square metre, driven by demand and limited supply

  • Ongoing improvements to infrastructure, transport and services

  • A market that continues to strengthen, making any acquisition a sound long-term investment

A region designed for year-round living

Unlike many Alpine destinations that function mainly in winter, the Val de Bagnes is vibrant twelve months a year, making it an ideal location for long-term living.

Exceptional lifestyle advantages

  • Four-season activities: skiing, biking, hiking, trail running, climbing, swimming, gastronomy and culture

  • Family-oriented infrastructure: schools, childcare, sports clubs and local services

  • Immediate proximity to nature: panoramic views, forests, alpine pastures and the Upper Val de Bagnes nature reserve

  • Easy access: just 2 hours from Geneva, with modern transport links

  • Reliable infrastructure and amenities: healthcare, shops, mobility, events, community life

The Val de Bagnes is not only a holiday destination — it’s a high-quality living environment, ideal for families, professionals, and anyone seeking a balanced alpine lifestyle.

The villages around Verbier: emerging hotspots to watch

Villages such as Le Châble, Bruson, Vollèges, La Tzoumaz and those throughout the Upper Val de Bagnes are gaining popularity thanks to:

  • more accessible property prices,

  • strong rental demand,

  • peaceful year-round environments,

  • direct or easy access to mountain activities,

  • the charm and authenticity of traditional Swiss villages.

These areas are increasingly sought after by:

  • families looking for primary residences,

  • buyers seeking serene second homes,

  • investors interested in a market with significant growth potential.

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