Selling your property

Select Naef Prestige Knight Frank as the best partner through whom to sell your luxury property


Naef Prestige Knight Frank is:

  • Local expertise: Get in touch with our regional team of 16 brokers specialised in high-end real estate.
  • A made-to-measure partnership: Rely on us; our mission is to respond to and anticipate your specific requirements, so as to optimise the sale of your luxury property.
  • A personalised relationship: You can trust that our broker works in full confidentiality and provides you with a trustworthy relationship through all the sales stages.
  • The strength of an international office: Rely on the service of our Knight Frank international office, a dedicated London-based team able to put you in touch with potential clients worldwide.
  • A result-based fee: You have no financial outlay prior the sale of your property.


Valuing your property with you:

  • We apply a valuation method, specially developed for the Swiss luxury market, for your outstanding apartment, house or plot of land.
  • Our detailed, methodical and analytical evaluation is based on over 30 criteria and covers the building, the land and its surroundings.
  • This expertise is regularly updated thanks to our in-depth knowledge of potential clients in Switzerland and abroad, to ensure you obtain the best possible transaction.

Get in touch with our team for an evaluation based on our experienced brokers’ up-to-date knowledge of the luxury real estate market.


Together we prepare your property for sale.

We consider each client and each property to be unique. We will propose a made-to-measure marketing plan for your luxury property from its initial valuation through to its marketing.

We help you to maximise the key strengths of your property, so they appeal to our portfolio of clients. We recommend an “à la carte” selection of services according to your wishes so as to make the most of your property: professional photography (indoors, outdoors or drone) virtual visit, home staging, brochure, dedicated and secured web page…


The marketing remains under your control

Together with our marketing team, we begin by drawing-up a communications strategy. With your agreement, we propose an exclusive marketing approach which can, if you wish, be shared with a wider potential client base.

1. As a first step, your property is shared confidentially with a select number of potential clients drawn from our NPKF database: placement of your property on a private secured web page.

2. Distribution to our network of 6 Naef Prestige agencies in Switzerland and on our NPKF website.

3. With your agreement, you get the benefit of the Knight Frank international network through which we will present your property to our international London office from which it is shared with a list of international prestige clients.

4. There is also the option of widening the scope of visibility to other luxury real estate networks or to publish in luxury real estate media.

« Whether you are selling a lakeside villa, mountain chalet or a luxury apartment, our team of high-end real estate experts will work with you by putting their made-to-measure services into operation. »

J. Emery, Head of Sales at Naef Prestige Knight Frank, Geneva.

See our recent sales:

We look forward to sharing with you our latest sales in your region.







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