Unveiling the 2025 Alpine Property Report: Key Trends and Insights for Year-Round Living
Download the full report now to uncover the latest trends and opportunities in the Alpine property market.
The 2025 Alpine Property Report by Knight Frank is your definitive guide to understanding the evolving real estate trends in Europe’s most sought-after alpine destinations. Whether you’re a prospective buyer, investor, or simply a lover of mountain living, this year’s report sheds light on the dynamic shifts shaping the Alpine property market.
The resilient Alpine market: An overview
Since its inception in 2008, the Alpine Property Report has documented the resilience of the Alpine real estate market through global events like Brexit, the COVID-19 pandemic, and climate change. This year’s findings reveal that Alpine property prices rose by an average of 3% in 2024, with Swiss resorts leading the charge.
Key highlights include:
- Top Performers: Gstaad (€41,500/m²) and St. Moritz (€33,250/m²) set benchmarks for luxury, while Courchevel 1850 saw a 9% price growth.
- Growing Appeal: Declining mortgage rates in France and Switzerland, coupled with strong interest from U.S. buyers, continue to drive demand.
Beyond winter: A year-round Alpine experience
The report underscores a significant shift towards year-round tourism. With summer lift pass sales surging by 46% since 2021, the Alps are transforming into a hub for wellness tourism, outdoor adventures, and cultural events.
Why the alps are a year-round destination:
- Wellness Boom: From luxury spas to forest bathing, wellness tourism is thriving.
- Outdoor Adventures: Mountain biking, paragliding, and endurance events attract fitness enthusiasts.
- Cultural Richness: Festivals like Zermatt Unplugged and the Verbier Music Festival offer vibrant experiences.
Key trends shaping the market
- Regulatory Changes: Tightening rules on holiday lets and energy efficiency are reshaping property demand.
- Climate Adaptation: Resorts are investing heavily in infrastructure to combat climate challenges.
- Investor Interest: Tax incentives and stable markets make the Alps a prime investment choice.
The 2025 Alpine Property Survey: Insights from buyers
Over 730 high-net-worth individuals from 13 countries participated in the survey, offering a glimpse into buyer preferences:
- Motivations: 43% are seeking holiday homes, while 36% view their purchase as an investment.
- Property Types: 50% favor modern builds, and energy efficiency is increasingly prioritized.
- Budget Trends: 54% of buyers are looking for properties priced between €1 million and €5 million.
Unlock the full report
Explore in-depth insights on property prices, ROI potential, and sustainability initiatives across 24 major resorts in France, Switzerland, and Austria. With contributions from industry experts, the 2025 Alpine Property Report is a must-read for navigating the Alpine real estate landscape.
Download the full report now to uncover the latest trends and opportunities in the Alpine property market.